Informed Delivery from the USPS allows users to preview their daily mail via an app. Marketers can add a variety of “ride-along” content that users will see along with their preview. Don’t miss your chance to make a lasting impression.
Myth
Marketers have stopped relying on mail.
Fact
Surveys found marketing decision makers were committing 30% of their budgets to direct mail.
39% of marketing respondents reported an increase in website traffic.
36% of marketing respondents reported an increase in ROI.
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