Imagine looking online for a new bicycle. You check out a few websites and even some social media. Then your toddler starts throwing a tantrum and you are forced to forget about bicycles for now.
A few days later you get a personalized postcard featuring that bike you really loved. It also contains a personalized website code for 20% off. How can you resist? You buy the bike.
We have the tools to track online marketing interactions – whether on a website, email or through social media. Retargeted Direct Mail allows you to leverage that information by sending personalized direct mail within 24 hours of the initial interaction.
Mail pieces can be hyper-targeted and sent while a brand and products are top of mind. Marketers saw a 300-400% lift in conversion rates when using Retargeted Direct Mail.
Direct mail takes weeks to create, design and send.
With retargeted direct mail, a mailpiece can be sent within 12-24 hours of a digital interaction.
65% of marketing respondents reported an increase in website traffic.
47% of marketing respondents reported an increase in conversions.