What’s Informed Visibility and why should you care?
In part one of this email series, we explored Retargeted Direct Mail. This method allows you to quickly follow up on an online interaction with a personalized mail piece.
Informed Visibility takes this in the other direction allowing marketers to track when direct mail is delivered.
With this information, you can trigger complementary digital campaigns that are timely and optimized for effectiveness.
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Add informed visibility to your marketing strategy
